The buying journey from manufacturer to end user is shortening all the time. Of that there can be no doubt. The number of steps taken from the plant to the hands has decreased. Technology and Globalisation has meant that while miles travelled from production to the destination has grown (with the environmental implications that go along with that) the ease of making these transactions with large manufacturers has become smoother and smoother.
It's now got the stage that My Aunt Bessie can order 1000 bottles of shampoo direct from manufacturer in India.
But does that mean the end for the distributor in the UK? Absolutely not. Here's why.